Fender
2021 Holiday Campaign
Dynamic Dynosaur / 2021
With Fender
This holiday campaign was created for Fender in 2021. Together with the rest of the digital team at Dynamic Dynosaur, we produced a toolkit for the creative visuals for both email and web assets. In order to bring in the idea of DIY and making things by hand, whether it is handmaking concert posters or wrapping gifts with tape and ripped paper, we produced a graphic language and system that incorporated tape and collage while still maintaining Fender’s brand standards and accessibility.
Once the Holiday Toolkit was finalized, I implemented the graphic elements and type treatments into emails and other web assets, including homepage slides, shop cards for Fender.com, and social media assets.
